Four needs of customers to go digital
Four needs of customers to go digital
According to a global survey carried out by Accenture, 37 per cent of customers now own a combination of smartphones, laptops, desktops and tablets. 71 per cent of internet users are more likely to purchase from a brand that they are following on a social networking site, such as Twitter or Facebook . With the world and its neighbour going digital, these new technologies and platforms have changed the way consumers interact with brands and vice versa.
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